A calendar full of insights and insights created in collaboration with our Partners, to understand and learn the latest trends oninnovation, digital marketing, brand reputation....andmuch more!
Each appointment is hands-on and interactive and lasts about 1h30 min. To participate, you must have a subscription to DIDAYSLab: if you already have anactive subscription, simply log in and register for the workshop by clicking on the specific link.
If, on the other hand, you are notyet a subscriber....clickhere and purchase it now!
DIDAYSLab is DIDAYS' physical and virtual space for participants to connect with each other, enjoy exclusive and educational content, participate in training opportunities, and not miss out on updates and news on digital innovation.
Download the full schedule of all workshops now!
14/03
h 4 p.m.
DIGITAL ACADEMY AND ONLINE BUSINESS
Luca Vanin
Ceo & Founder @Webinar Pro
Doing training today is really challenging!
After the big blowout of the past few years, companies and professionals are struggling to distribute and sell their courses online.
But the market has not only grown, it has also evolved!
Emotionality, gamification, interaction, and amazing content: these are the demands of the new digital training market.
In this workshop WebinarPro will present methodologies that disrupt the paradigm of classic online courses by building a bridge between what companies and professionals have to offer as digital training content and what the online training consumer audience expects.
The promise? Your online course and digital academies will never be the same!
The workshop will have a focus on companies that need to redesign their training, professionals working in the field of corporate e-learning, and organizations of all types (corporations, associations, training centers, etc.) that want to experiment with different modes of online training.
It will be a very practical and interactive webinar, and you will learn about specific procedures that you can apply immediately to your organizational context.
Join the webinar DIGITAL ACADEMY AND BUSINESS ONLINE.
30/03
h 4 p.m.
INNOVATION IS A SERIOUS GAME
Matteo Uggeri
Senior Consultant @GrifoMultimedia
Cristiano Convertino
Head of Games and Gamification Solution @GrifoMultimedia
Training through gamification: a difficult game, especially today when it would seem that "everyone plays."
But is this then true? How do they play, with what and why?
Can we transfer the typical principles and dynamics of gaming to a corporate context to structure management training?
In this workshop you will touch on what it means to engage, motivate and amaze in a serious context such as the corporate one, using the dynamics of gamification!
Starting with the basics of gamification, with Grifo Multimedia you will explore the motivational levers behind playful learning and discover what types of gamers and learners we are.
Through small playful activities, you will be guided to an initial exploration of the potential of gamification so that you can then apply it in your own context.
Game4Skill, GrifoMultimedia's multifaceted tool for creating gamification initiatives and engaging experiences in multiple application areas, will be introduced. Game4Skill is a gamification platform that uses mechanics and dynamics specific to video games-such as missions, scores, badges and leaderboards-and through profiling tools, self-assessments and skills analysis, allows users to propose training paths and activities in an automated manner.
Play, interaction and involvement are the key words of this workshop.
Join the webinar INNOVATION IS A SERIOUS JOB.
06/04
h 11 a.m.
POV: YOU ARE A BRAND THAT SPEAKS TO THE GENZ
Lorena Cocozza
Research Director Qualitative @Ipsos
Claudia D'Ippolito
Senior Research Media @Ipsos
Roberto Sinigaglia
Director Brand Health Tracking @Ipsos
Laura Caldarella
Client Manager -
Social Intelligence Analytics @Ipsos
Talking to the younger generation is a goal to which many brands aspire.
There is a growing awareness, however, that one cannot adopt the same patterns used up to now to interact with younger people, and there is certainly no getting away from strategic thinking about how to preside over social media.
In this webinar we will see how Ipsos can support brands to enhance their brand narrative by listening empathetically to their target context: on the one hand, the new generations, their values, their specificities, and on the other hand, the motivations with which they approach different platforms.
Thegoal is to provide insights to enable brands to meet the expectations of the new generation.
Join the POV webinar : YOU ARE A BRAND THAT SPEAKS TO THE GENZ.
18/04
h 11 a.m.
PERFORMANCE
AND BRAND REPUTATION
Cecilia Colombo
Reputation Strategist @Trustpilot
Ramona Atwa
Customer Success Manager @Trustpilot
With online sales of products and services growing steadily, knowing howimportant reviews are to consumers is more essential than ever to ensuring a future for your business.
In this workshop, you will discover how consumer behaviors are changing and how you can seize the great opportunities ahead to enhance your customers' shopping experiences and improve business performance.
Join the webinar PERFORMANCE AND BRAND REPUTATION.
11/05
h 4:30 p.m.
MARKETING AUTOMATION
Francesco Susa Business and Marketing Automation Consultant
What are the fundamental keys that define the success of a Marketing Automation project?
What variables come into play when choosing the most suitable tool?
In this hands-on workshop you will learn the steps to structuring an effective Marketing Automation campaign and what are the 7 (+1) practical tips to always keep in mind.
Join the MARKETING AUTOMATION webinar.
25/05
h 11 a.m.
AUGMENTED REALITY AND MARKETING MIX
Andrea Neri
Customer Success Manager @Aryel
In this workshop, you will understand how to effectively incorporate augmented reality into each stage of the sales funnel.
After a theoretical introduction to AR and the specific applications of Aryel, you will be placed in a working group that will be assigned an industry to focus on.
Through Aryel's strategic framework, you will do Idea Generation activities on the three stages of the funnel: Lower-Funnel, Middle-Funnel, and Upper-Funnel, and to facilitate, Aryel will show case studies in various industries.
In closing, you and your group will present your paper and receive feedback from Aryel trainers.
Join the webinar Augmented REALITY AND MARKETING MIX.