Alice Morrone
HOME / EDITION 2023 / SPEAKER
Company
Black Pep Part of Intarget Group
Job Title
Partner and Chief Experience Officer
Bio
E-commerce and Digital Transformation expert for 23 years, author of "UX writer - Writing microcopy that converts," now co-founder of Black Pep, part of the Intarget Group, specializing in e-commerce and omnichannel business growth strategies.
Interventions
26/10/2023 | 15:05 - 15:25
E-commerce
Nudge in E-commerce
How gentle nudging can boost online sales. Through concrete examples of application in Ecommerce, we will understand what nudging is and how it can be an evolved and distinctive growth driver
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