CHIARA FROM BEN

Company

Uniting

Job Title

Marketing & Communication Director

Bio

Marketing & Communication Director of Uniting (a collaborative ecosystem that includes Units ALL, KIWI, FLU, aBit, and Freshhh), lecturer in Digital Communication and Influencer Marketing at 24Ore Business School and RCS Academy Master's programs. She is also the author of the book "Digital Law" (Maggioli editore) due out at the end of 2021 and a speaker at conferences on topics related to digital and innovation.
She graduated in Communication and Marketing and then went on to earn a Master's degree in Fashion Marketing at Polimoda in Florence. She started working in Digital Marketing for companies in the fashion industry (Gruppo Coin) and then specialized in Digital Communication and Influencer Marketing first in Hagakure (now DOING) and from 2012 to the end of 2017 in the agency Attila&Co where I held the role of Head of Digital.

Interventions

10/10/2024 | 15:25 - 15:55
Digital Marketing Main Stage

Influencers, creators and talent: where do we stand?

Between crisis, changing regulations and an increasingly primary role here is the scenario of influencer marketing and the creator economy in Italy

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