Diletta Bortesi

Company

Meeting Group SpA

Job Title

Head of Marketing

Bio

Over 20 years of marketing and communications experience in the fashion and home decor industry. I have managed media, PR, trade and digital projects, focusing on brand positioning. My focus has always been on building valuable relationships with consumers and creating relevant and experiential content. Precisely for this reason, in recent years I have been integrating sustainability and CSR issues in an impactful way into the projects I develop

Interventions

27/10/2023 | 17:05 - 18:00
Retail

Open Innovation in Retail: A Revolution Needed for Success

In the retail ecosystem, open innovation is emerging as a key element in stimulating innovation and adaptation to changing internal (organization and processes) and external (consumers) needs. The session will provide an overview of the main points that will be explored during the session on open innovation in retail. Open innovation in retail involves openness to ideas, collaborations, and partnerships outside the corporate walls. This openness provides an opportunity to leverage the talent, expertise and resources of a wide range of players, including start-ups, suppliers, universities and even competitors. During the session, we will examine successful cases where companies have implemented open innovation strategies to develop innovative products, improve the customer experience, and optimize operations. Open innovation in retail is an opportunity that companies cannot afford to ignore. This session will provide a clear view on how to embrace open innovation as an integral part of business strategy to remain competitive and thrive in an ever-changing industry. Lactalis

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