From a niche product for consumption by the general public, the crime genre, especially true crime, has undergone a definite evolution in recent years that has made it a hero product for major platforms. We are familiar with podcasters and storytellers, but who are their communities instead?
Let's take a closer look at them thanks to Audiense's technology and The Fool's experience: we will delve into their sociodemographic characteristics, but more importantly their interests, media diet and need, exploring the power of "Human Conn@ctions" in the digital age to be more proactive in reaching and activating a fast-growing target audience.