Ludovica Federighi
HOME / EDITION 2023 / SPEAKER
Company
Omnicom media group
Job Title
Head of FUSE / Head of Content and Entertainment Omnicom media group
Bio
Branded Entertainment specialist , Passion economy enthusiast , Video content Ex. producer .
I am a tv series addicted and I admit that Live music is the love of my life . I worked for some of the most important tv, entertainment and media companies ,and I'm good . Juror @ Eurobest , Effie awards, ADCI awards .I won some awards , not by myself . I believe Brands can ,and should, be important players in spreading art,culture of equality and respect ,social improvement ,environment sustainability
Interventions
27/10/2023 | 16:30 - 16:50
Influencer Marketing
Impossible loves : brand and talent
That between brands and talent is often a difficult and conflictual relationship , but when differences are overcome, the result is extraordinary: the case of Voiello and Liberato
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