Paolo Guglielmoni
HOME / EDITION 2023 / SPEAKER
Company
Dr. Copy
Job Title
Copywriter, Executive Creative Director, Nerd Philosopher
Bio
Philosopher by birth, creative by adoption. Became an adult in advertising as Copywriter and Creative Director in Leo Burnett.
Only Italian creative included in the collection of the Musée de la Pubblicité of the Louvre.
Developer of NeuroCreativity, and popularizer of Circular Creativity, to which he dedicated his latest book, published by Franco Angeli.
Interventions
27/10/2023 | 10:30 - 12:00
Workshop
NeuroCreativitY
NeuroCreativitYIn this workshop you will discover the role our emotions play in our communication processes.
You will learn how neuromarketing and advertising can converge into a more excellent, more effective, and more efficient model of advertising creativity.
Sign up for this workshop if you want to understand how to govern the science and power of emotions to increase the effectiveness of our communication.
SUBSCRIBE