Silvia Eleonora Campioni

Company

Lactalis Italy

Job Title

Chief Innovation Officer

Bio

Graduated from Bocconi University in Milan, she worked at Unilever for 10 years in Marketing holding positions with increasing responsibilities both locally, regionally and globally . In 2008 she became Marketing Director-Multimedia Division at Gruppo Editoriale l'Espresso. In 2013 he joined, in the heart of the Food Valley, Parmalat as Marketing Manager and was responsible for the development, communication and growth of the Parmalat and Zymil brands. Since 2022, he has been Chief Innovation Officer at Lactalis.

Interventions

27/10/2023 | 17:05 - 18:00
Retail

Open Innovation in Retail: A Revolution Needed for Success

In the retail ecosystem, open innovation is emerging as a key element in stimulating innovation and adaptation to changing internal (organization and processes) and external (consumers) needs. The session will provide an overview of the main points that will be explored during the session on open innovation in retail. Open innovation in retail involves openness to ideas, collaborations, and partnerships outside the corporate walls. This openness provides an opportunity to leverage the talent, expertise and resources of a wide range of players, including start-ups, suppliers, universities and even competitors. During the session, we will examine successful cases where companies have implemented open innovation strategies to develop innovative products, improve the customer experience, and optimize operations. Open innovation in retail is an opportunity that companies cannot afford to ignore. This session will provide a clear view on how to embrace open innovation as an integral part of business strategy to remain competitive and thrive in an ever-changing industry. Lactalis

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