Digital Innovation Days Italy: why rebranding

04/11/2018 | Digital

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A few weeks after the successful fifth edition of our event, the now former Mashable Social Media Day Italy, today we tell you about our rebranding to Digital Innovation Days Italy.

A choice born from the evolution that the same event has taken over the course of the previous five editions, which started as moments of meeting and discussion around issues related to the world of social, then naturally developed towards dealing with topics related to innovation at 360 degrees, thus: Digital Marketing, Digital Transformation, Open Innovation, Social Media Marketing, Entrepreneurship and Technology Trends, such as the topics covered this latest 2018 edition: blockchain, cryptocurrencies, influencer marketing, augmented reality, virtual reality and more.

Here is what our CEO says about it:

"The event is constantly growing and shows no signs of stopping, which is why the first novelty ahead of the sixth edition is precisely the rebranding: we have grown and continue to grow so much, the team that I have chosen is increasingly close-knit and professional, the ideas and projects to be developed are many, and it is right at this point to walk alone through a path that totally identifies us and binds us to no one else but our community built and nurtured over the years, our ideas and our desire to do and demonstrate creativity and innovation across the board in this country, and why not, maybe one day elsewhere."

The rebranding to Digital Innovation Days Italy and just a first step of a major new project, yet to be unveiled, that will enter into the thick of creation from next month and see its full launch in January 2019, although some aspects related to it have already been unveiled, such as crowfounding, which was launched during the fifth edition a few weeks ago at IULM University in Milan.

Become an active promoter of Digital culture together with Eleonora Rocca and Digital Innovation Days Italy, Click to Donate

Another new thing about rebranding, we have created our own line of branded and lag products at Digital Innovation Days Italy and beyond, aimed at inspiring innovators and creative personalities.

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We look forward to seeing you at Digital Innovation Days next October 17-18-19, 2019, for info and Tickets click here.

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