Among the Speakers who will take the stage at the Mashable Social Media Day Italy + Digital Innovation Days next October, we interviewed for you Vito Petragallo, CEO of Sobrio - EiSWORLD Group, who will give a speech on Corporate Gamification, from Finance to Automotive, at the event.
Let's find out more about his professional background, Sobrio, and the speech that will be held on October 19 in Room 1 from 12:20 to 12:40 pm. Don't have your ticket yet? Buy the Live Streaming now for only €99 + vat.
1. Hi Vito, we are really honored to have you as a guest on the Mashable Social Media Day Italy + Digital Innovation Days blog and on stage at our event on October 19. Tell us about your career path: what is your background and especially when did the idea for Sobrio come about?
Hello to you and especially thank you for this wonderful opportunity. I am looking forward to being on your stage on Friday.
My professional path has been very linear, I am a creative by training, strongly influenced by 90s pop culture with a great passion for video games but since my studies I have always had a strong leaning towards the more commercial aspects of things.
The idea for SOBRIO was born in 2006 in Turin, in a very prosperous period (also in terms of work) for the city that was preparing to host the Winter Olympics. In that same year I started working as an account in the studio of my current partner, Alessandro Martone, discovering that in both of us there was a similar urgency: we wanted to bring to the world of digital in Italy a stylistic approach inspired by discipline, linearity and innovation coming from Japan and Northern Europe, and combine them together in the best way.
Hence the name Sobrio, hence our style that represents us in terms of method and creativity. Sobrio was thus born in 2007 initially as a branding and adv company for the cosmetic market. Later it will develop, already starting in 2010, into what is now the interaction design agency and then a digital agency in its own right.
Since January 2018 we have joined the EiSWorld group with which we share the corporate philosophy and the will to continue to grow to become an increasingly competitive group both in Italy and internationally.
2. Browsing the official Sobrio website, the payoff "better do it sober" appears very intringing. Also on the site you clearly say "We love your work, because it is at the core of our work." Can you explain more about the philosophy behind this vision of the Interaction Design agency?
I would say we hit the mark! Our payoff was meant to be intriguing, after all, it is our first in-house marketing campaign, and, in a provocative way, it was meant to communicate to our clients and prospects what we would like to accomplish with their ideas and with the application of our approach.
"We love your work, because it is at the heart of our work" is what I hope our clients perceive when we first meet them.
The beauty of SOBRIO is that we get right to the heart of the product or service we perform for the client. We were born and raised with this axiom: interaction. Even before the advent of the digital world, interaction has always been present in any type of media, consequently we have to develop this knowledge to best interact with the company we work with.
This always leads us to become passionate about projects by becoming the real partners of clients in a genuine way, because we value substance and the power of ideas and collaboration.
3. Your talk at #SMDAYIT + #DIDAYS will be about corporate gamification, from finance to automotive. We are curious to find out about the "Are you Sure?" project that involved 19 countries and 13 thousand employees of Magneti Marelli Group. Can you give us some insights? What "rule of the game" will you focus your speech on?
Sobrio, in addition to dealing with Interaction design and having great expertise in UX/UI, implements engagement strategies. Given the many clients in finance, we have worked hard to come up with smart applications such as those of gamification even in complex environments to be communicated externally, believing that these methods, applied correctly, can drastically increase end-customer engagement.
For the "Are you sure?" project, I don't want to go too far into it.
The one rule of the game that we really focused on and that I feel I can anticipate is involvement. Involvement that, through the creation of a real browser game, made a corporate training course on cybersecurity palatable.
I anticipate exclusively that it will be present together with me on the stage, our customer Magneti Marelli to tell you about this experience.
Of course, we are waiting for you on Friday to find out all the mechanisms and interface of "Are you sure?"
Sara Veltri