The lockdown was a time of reflection and important choices. Some people have seen their work radically disrupted, having to reinvent or upgrade themselves, making the best use of digital tools.
Train online with Google resources
read more
Digital
HOME / NEWS
We Brand Ambassadors: astronauts of tomorrow
The Digital Innovation Days is less and less to go, the date is set for Oct. 29, 30 and 31, and this year the team of brand ambassadors is making a difference. Let's get to know them better.
5 actions to start your content marketing strategy now
Online content is increasingly being consumed and appreciated. During the lockdown more and more people discovered the amount of news (free and otherwise) available on the Internet, and being able to provide the right information to potential customers becomes as vital as ever for a business.
AR & VR: What are they and how to use them on social?
Virtual reality (VR) simulates and recreates the environment around us by allowing us to interact or immerse ourselves in a new and generally realized 3D context whereas augmented reality ( AR ) provides virtual elements that are superimposed on the real world, enriching our sensory perception through information that would not be perceivable to the naked eye.
Value is the king: the new paradigm in social media communication
Value is the king: the new paradigm in social media communication
Community manager: key role for companies
Digital evolution continues unabated toward a technological future that serves humanity. An 'era of innovative tools that are the basis for the growth of brands.
But our country, compared to other nations has a very large gap on digital skills and the lockdown has only brought up the knots of the case.
Artificial intelligence in simple words
When people talk about Artificial Intelligence, they immediately think of robots that can understand and decide what actions to take and of a futuristic world in which machines and humans coexist. In reality, Artificial Intelligence and its use are much more real than we can imagine and are now being used in several areas of daily life
Crowdfunding, from post-lockdown revival to single European market Fintech, Sustainability: More than 390 million euros raised in Italy in the last year alone
In the phase of relaunching companies, crowdfunding can also be an incentive. Indeed, if the central theme of the next edition of Digital Innovation Days is the path "from Lockdown to Restart," this form of bottom-up investment is an opportunity to restart, thanks also to the perspective offered by the European Union.
The quality of digital life in Italy
Divisumma 14. A name that will ring few bells. Yet this name answers to one of the most revolutionary products that made in Italy has ever launched on the market. It is the world's first electromechanical calculator, capable of performing the four operations.
Business reaction to lockdown: digital acceleration in Italy.
Business reaction to lockdown: digital acceleration in Italy.
The situation that occurred due to the COVID-19 pandemic caused us to change social habits, constrained, yes, but in the constraint everyone found a way out of isolation.
A SCHOOL OF THE FUTURE--FOR YOUR FUTURE!
Interview with Romolo De Stefano, president of the Ateneo Impresa Foundation
Selling intelligence: digital marketing signed Ploomia and narrated by Luca Valente
So we interviewed Luca Valente, CEO of Ploomia, a Rome-based Digital Marketing Agency that in just four years has already distinguished itself on the Italian scene for its high level of professionalism and constant eye for innovation.
Digital Marketing Podcast: 5 podcasts to listen to under the umbrella
We have chosen five podcasts (in English) dedicated to Digital Marketing that are really worth listening to.
Social proof: 6 types of social proof that influence our actions
Social proof is another of the principles of persuasion identified by Robert Cialdini in his book "The Weapons of Persuasion" (Cialdini, 1984). In the past we have analyzed the principle of scarcity in depth; today we focus instead on the persuasive effect generated by the behavior of others.
The principle of scarcity: 4 different declinations
Clarifying what the principle of scarcity is is much simpler than it might seem. Anyone trying to purchase a product or book a vacation online will have found themselves browsing a portal that, from the first moment, does nothing but remind us of one thing: availability is limited.
Interview with Luca Papa: strategy and training in the world of Digital
We interviewed Luca Papa of Digital-Coach.it, media partner of the DIDAYS, about digital issues and his work in training and education.
#DIDAYSGIRLPOWER | Being an instagramer is not a purpose, it's a way of life! Federica Miceli tells her story!
Our adventure with #DIDAYSGIRLPOWER continues: it is the turn of Federica Miceli, a Sicilian in love with the world. In 2015, she founded Social Media Change, a company that provides strategic management, consulting and training in Social Media Marketing.
WhatsApp Business for iOS: coming soon to Italy
A year after the launch of the Android version, soon WhatsApp Business will (finally) be available for iOS devices.
#DIDAYSGIRLPOWER| A life to start over: the Spore revolution.
We continue our #DIDAYSGIRLPOWER column with an interview with Veronica Benini aka Spora, a true web captain whose energy and talent has not only made her mark but has become a true inspiration to many women
#DIDAYSGIRLPOWER | A life around the world: interview with Nicoletta Crisponi
On the occasion of Women's Day, we wanted to celebrate female talent by inviting our community to tag women who are an inspiration. So many of you responded to us, and with this new #DIDAYSGIRLPOWER column, we want you to hear their stories through interviews, which have all the flavor of a chat between friends.
SUBSCRIBE